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札幌市「自家焙煎珈琲M」様>集客UP・店内QCプロジェクト | フードビジネス研究所 専門家 ファインド 札幌 太田耕平
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飲食店 ブランディング 専門家 研究所 ファインド 札幌 太田耕平 ブログ 口コミ クチコミ食ビジネス 専門家 研究所 ファインド 札幌 太田耕平 ブログ 口コミ クチコミフードビジネス 専門家 研究所 ファインド 札幌 太田耕平 ブログ 口コミ クチコミ飲食店 ブランディング 専門家 研究所 ファインド 札幌 太田耕平 ブログ 口コミ クチコミ食ビジネス 専門家 研究所 ファインド 札幌 太田耕平 ブログ 口コミ クチコミ

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札幌市「自家焙煎珈琲M」様>集客UP・店内QCプロジェクト

◆ STEP1>オリエンテーション(ヒアリング)

    いま、何が起きているのか?
    店舗が把握している、<売上の推移><客層の変化>
    <新しいお客様とリピーターの比率><新しいお客様をGETできない理由>
    <リピーターを失なっている理由><売れ筋メニューの変化>
    <競合店の状況><ロケーション特性(外的な要因)>など

◆ STEP2>もう一度、自店を分析してみる

    <彼(てき)を知り、己を知れば、百戦危うからず>
    各種の分析方法をレクチャし、今を含む過去2ヶ月間程度の状況を数値によって理解する。(5~6種類程度の異なるチャートをデータ化する)

◆ STEP3>分析結果をどう解釈するか?

    だれを狙うかを決める!
    期間や数値を入れた「総合目標」を決める

◆ STEP4>目標達成のための具体的な活動を整理して決定する

    総合目標を達成するため、それぞれの個別活動に、目標数値と期限を入れる
    目標達成のために協力が必要な、外部関係者も巻きこむ

◆ STEP5>実際に活動が開始される

    それぞれの活動に関して、効果をデータ(数値)化する

◆ STEP6>出てきた効果(データ)から何を読み取るか?

    そのデータを土台に、プランを改善して、さらに実行する


    1~2ヶ月間程度で行動を開始し
    3~6ヶ月間程度で、何らかの効果を出す!という目標


お問い合わせは、コチラから

投稿日:2012年3月5日 更新日:

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